Elevating Experiences
Our mission is to provide pure, potent, terpene-rich, ready to consume cannabis products to discerning cannabis consumers. Our vision is to be a market leader in Canadian cannabis through the curation of exceptional, unique, and personalized cannabis journeys.
“we are passionate about funding fast growth”
Jeff Swainson
President & CEO
Board of Directors
Charles Vennat
Charles is an accomplished CEO and corporate director with significant experience leading complex manufacturing, consumer packaged goods and regulated cannabis businesses. Charles currently serves as President & CEO of CMI Mulching. Prior thereto, Charles held senior leadership roles including Chief Executive Officer and Director of 48North, President & CEO of Greentone Enterprises, and President and Director of Bastos of Canada, providing him with deep expertise across the regulated cannabis and CPG sectors. Charles is active in community and philanthropic initiatives focused on education, healthcare, and the armed forces, and is a member of YPO. He holds an MA (Hons) in Business Studies and Economics from the University of Edinburgh and an MBA from Concordia University's John Molson School of Business.
Jeff Swainson
Jeff is a passionate executive with over ten years of experience building high-growth public companies in cannabis and oil and gas. Prior to co-founding SSC, Jeff was Co-Founder and Chief Financial Officer of SugarBud Craft Growers Corp. Prior to SugarBud, Jeff was Chief Financial Officer and Corporate Secretary of Blackbird Energy Inc. (now Pipestone Energy), during which time Blackbird’s market capitalization grew from $20 million to $400 million, winning the 2016 TSX Venture 50 award. Jeff brings strong strategic vision, leadership, capital markets, sales, business development, finance, transaction, governance, and operational experience to SSC. Jeff holds a CPA, CA designation and a Bachelor of Business Administration Honours degree from UBC Okanagan.
Olen Vanderleeden
Olen brings over 25 years of executive management experience ranging from innovative venture backed start-ups to large public entities. Most recently, Olen was the Chief Commercial Officer for Greentone Enterprises, where he established a strong Canadian recreational cannabis market position and a substantial international business. Prior to Greentone, Olen was the Senior Vice President of Commercial for Zenabis Global, where he led Zenabis to a top ten recreational market share prior to Zenabis being acquired by Hexo. Prior to Zenabis, Olen led business development as an Associate Vice President at Kwantlen Polytechnic University which included the development of relationships with key cannabis industry stakeholders and the management and expansion of the first University Cannabis Curriculum in Canada.
Bill MacDonald
Bill brings over 40 years of deal making, financing and capital markets experience to the SSC team. He has extensive experience with publicly listed companies and has been involved in four TSX-V recapitalizations in the last five years, and three IPO filings on the CSE. In his career he has transformed both private and public companies through inventive transactions that delivered enhanced value to the shareholders.
Board of Directors
Executive &
Management Team
Theresa McGregor
Senior Operations Accountant
Theresa is a seasoned accountant with extensive full cycle accounting, payroll, internal controls, and HR experience in a variety of industries, including food, manufacturing, and oil and gas.
Robbi Fischer
B2B Channel Manager
Robbi is a dynamic professional with a significant breadth of experience in cannabis and in numerous entrepreneurial ventures.
Braeden McIntyre
Product Development Manager
Braeden brings to SSC almost a decade of ACMPR personal cannabis production and processing experience, an exceptional palate for cannabis products, and in-depth knowledge of what products delight consumers. Braeden is a master hashishin, and his highly developed analytical skills allow him to maximize the value of biomass and develop products of the highest quality. Braeden is also focused on solventless genetics, and his vision for solventless includes a seed to sale approach where cultivars are selected specifically for their terpenes, flavour, and hashing yield for cultivation and ultimately, ice water extraction.
Paula Belea
QAP & Compliance Manager
Paula has twenty years of quality assurance experience in food production and cannabis. Prior to joining SSC, Paula was the QAP of the Rocky View facility with Sundial.
Alan Arellano
Supply Chain and Production Manager
Alan is a natural born leader with an entrepreneurial spirit that specializes in Supply Chain, Planning and Operations. He has more than 5 years of Cannabis management experience and more than 10 years of Operations Management. He is a licensed Realtor in Alberta and his passion for MMA has led him to be the Unified MMA Promotions Events Director for Canada. Alan holds a Bachelor of Business Administration from UAS Sinaloa Mexico.
Jeff Lawrence
CCO
Jeff is a high-achieving sales executive with over 30 years of experience in Industrial and CPG, including five years in the cannabis industry. Jeff has a track record of growing sales and propelling start-ups through strategic development, team building, and effective leadership. Jeff commenced his CPG journey in 2009 as the CEO of Cheap Smokes and Cigars, building it to 19-locations and 100 employees. Jeff then entered the Cannabis industry in 2018, assuming the role of Vice President, Retail Development for retail chain Urban Canna, which expanded significantly prior to being sold to 420 Premium Markets. Prior to SSC, Jeff was National Director of Sales of Dycar Pharmaceuticals, where as a leadership team member he oversaw the launch of four brands while scaling store listings from 70 to over 2,200 across five provinces.
Murray Brown
Vice President, Operations
Murray comes with four decades of experience at the executive level in cannabis, oil and gas services, and manufacturing. Prior to joining SSC, Murray served as Vice President, Operations and Chief Financial Officer of Custom Cannabis for a period of five years.
Jeff Swainson
President & CEO
Jeff is a passionate executive with over ten years of experience building high-growth public companies in cannabis and oil and gas. Prior to co-founding SSC, Jeff was Co-Founder and Chief Financial Officer of SugarBud Craft Growers Corp. Prior to SugarBud, Jeff was Chief Financial Officer and Corporate Secretary of Blackbird Energy Inc. (now Pipestone Energy), during which time Blackbird’s market capitalization grew from $20 million to $400 million, winning the 2016 TSX Venture 50 award. Jeff brings strong strategic vision, leadership, capital markets, sales, business development, finance, transaction, governance, and operational experience to SSC. Jeff holds a CPA, CA designation and a Bachelor of Business Administration Honours degree from UBC Okanagan.
